Mahindra Satyam And SAAB To Collaborate On Indian Military Programs

The Indian IT company Mahindra Satyam has signed a Memorandum of Understanding (MOU) with SAAB to establish a working relationship in India. The agreement means that Satyam will help SAAB develop and market products in India and perhaps to customers outside of that South Asian country. India has recently been looking at changing their laws in order to allow more of these kind of deals.

The first program the two companies will work on will be a Battle Management System (BMS) for India’s ground forces. This will be a SAAB developed and previously deployed system. Satyam will aid in any required changes and provide support to the product. The two companies have set up a joint Center to help market their products and help develop new ones.

This MOU also allows easier penetration of the Indian military and market as the assistance of a domestic company allows more flexibility in the awarding of contracts and work. India and its companies will gain by being exposed to products and the abilities they gain by developing systems and deploying them.

Navy Awards Advertising Contract

The Navy continued its relationship with advertising firm Campbell-Ewald by awarding a $800 million five year contract. This is the second largest account the company handles next to its Chevrolet advertising. With the recent report that the Obama administration cut the Chrysler advertising budget as part of the bankruptcy deal it may be that Campbell-Ewald best customer will be the Federal government.

As reported with the Army National Guard that despite meeting recruiting goals the Navy will keep advertising. The current economy is credited with much of the recent performance of the services meeting their recruiting goals. While this plays a role a good consistent advertising campaign helps the military keep up the high quality of recruits.

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