Navy Awards Advertising Contract

by: Matthew Potter
May 13, 2009

Category: Business Line, Campbell-Ewald, Careers, Contract Awards, Events, logistics, Michigan, Services, States, training, U.S. Navy | RSS 2.0

The Navy continued its relationship with advertising firm Campbell-Ewald by awarding a $800 million five year contract. This is the second largest account the company handles next to its Chevrolet advertising. With the recent report that the Obama administration cut the Chrysler advertising budget as part of the bankruptcy deal it may be that Campbell-Ewald best customer will be the Federal government.

As reported with the Army National Guard that despite meeting recruiting goals the Navy will keep advertising. The current economy is credited with much of the recent performance of the services meeting their recruiting goals. While this plays a role a good consistent advertising campaign helps the military keep up the high quality of recruits.

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